Corsair has officially cut the ribbon on its first-ever Corsair Experience Store, located inside Valley Fair Mall in Santa Clara, California. For a company long associated with online sales, boutique prebuilt PCs, and influencer-ready streaming gear, this marks a major step into physical retail, and a clear signal that Corsair wants to compete directly with Razer’s long-running RazerStore concept.
The new store is built around hands-on interaction. Visitors can test out Corsair’s full lineup of keyboards, mice, headsets, DIY components, and more. Instead of staring at boxes behind glass, everything is powered on and tied into thematic demo stations. It’s a place where PC gamers, sim racers, and streamers can get their hands on gear before committing to a full setup.
It’s also a smart choice of location. Setting up shop in Silicon Valley puts Corsair right in the territory of tech-savvy shoppers, PC enthusiasts, and creators who value high-performance gear. The company also brings its Custom Lab service to the store, allowing customers to design and personalize their battlestations with guidance from in-store staff.
With this move, Corsair isn’t just dabbling in retail, it’s stepping directly into a space dominated by Razer’s established physical stores. Both companies are now pushing a similar strategy: immersive branded environments designed to showcase entire ecosystems, not individual products.
Both the Corsair Experience Store and RazerStore function as destination showrooms. They’re built to let customers try a full ecosystem of peripherals, PCs, and accessories working together as a curated “battle station.” This goes far beyond typical retail shelves and aims to sell a complete vision of gaming or streaming life.
RazerStores traditionally include themed areas for pro gaming, streaming, console play, creator tools, and even apparel, with dedicated stations for testing keyboards, headsets, or mice.
Corsair’s new store mirrors this with its own specialized zones:
- CORSAIR Gaming for mice, keyboards, and audio
- CORSAIR Systems for prebuilts
- DIY components for builders
- Fanatec sim racing rigs
- Elgato streaming desks
- SCUF controllers
- Origin PC high-end systems
Both brands clearly understand that the best way to sell high-performance hardware is to let customers experience it in action.
RazerStores lean heavily into personal consultation, with staff acting as “gaming advisors” to help visitors optimize their setup and handle pickup services.
Corsair is matching that approach with its own staff support and Custom Lab engineers who guide shoppers through PC design, streaming layouts, and full multi-device configurations.
Both stores emphasize crafting complete gaming environments rather than one-off purchases.
Razer focuses on multi-platform gaming and lifestyle zones, while Corsair pushes PC building, personalization, and creator workflows. But the core concept is the same: Don’t stop at just one piece of kit. Help the customer imagine (and test) the dream setup, then give them the tools to build it, all in one place.
Corsair’s first retail store is more than just a place to grab a new keyboard. It’s a carefully crafted experience designed to compete head-on with Razer’s physical presence while leaning into Corsair’s strengths: PC customization, streaming gear, and high-performance components. If this flagship store performs well, don’t be surprised if more Corsair Experience locations start appearing in major tech hubs.
