NVIDIA has introduced a 50 series price cut, reducing the cost of an RTX 50 GPU in Uk & Europe, but the discounts are looking for kind of pointless.
PC gamers looking to get in on the bleeding edge of AI and gaming may or may not rejoice today. Team green has cut the RRP for a host of its RTX 50 series cards, giving gamers a potential saving on the latest team green purchase. However, the headline seems kind of pointless if you ask us. Take a look over at the NVIDIA store and you might notice that the retail cost of the following cards has dropped. The RTX 5070 has gone down by a whooping 10 British pounds to £529. The popular RTX 5070 Ti hasn’t budged at all. The RTX 5080 has shed 50 quid to an RRP of £979, and the RTX 5090 also been cut by the same amount to £1889. These are, of course, the starting prices for the cards and the drops, while better with you than retailers, are somewhat pointless.
Manufacturers and retailers regularly modify the base cards, producing overclocked and enhanced variants that retail for more than RRP, and even if you can find a card selling at RRP, it has to be in stock. This isn’t even mentioning that these discounts are marginal at best. Stock for the newest NVIDIA cards has been consistently poor, and anybody feeling the weight of a £50 discount is likely shopping in a different market. With Intel’s much more budget friendly lineup and AMD’s 9700 series looking like a better deal in many cases, this might not be the discount the olde world is looking for. Still, if you want to take advantage of this offer head over to the NVIDIA store and get some AI up in your graphics.
Launching earlier this year, NVIDIA RTX 50 series graphics cards are garnering significant attention due to their state-of-the-art AI and neural rendering capabilities they bring to the screen. Driven by the advanced Blackwell architecture, it includes the RTX 5090, RTX 5080, RTX 5070, and RTX 5070 Ti. This new batch of cards bring DLSS 4 with Multi Frame Generation technology that enhances frame rates by up to eightfold and RTX Neural Shaders which improve graphical fidelity while compressing textures to conserve memory. The fifth-generation Tensor Cores support FP4 precision for superior AI performance enhancement, whereas the fourth-generation Ray Tracing Cores facilitate sophisticated lighting and shadow effects. Coupled with NVIDIA Reflex 2 for diminished latency, these features collectively position the RTX 50 series as a big leap for any invested gamers. Check out more on the NVIDIA store.
