Publisher Electronic Arts and developer Maxis have announced The Sims Maker Program and The Sims 4 Marketplace, a brand-new in-game destination that celebrates custom content creators and brings official custom content directly into the game.
The Sims 4 Marketplace is a brand-new in-game destination where players can discover, purchase, and play with official Maker Packs, as well as Expansion Packs, Game Packs, Stuff Packs and Kits created by The Sims team. It will be launching on PC and Mac on March 17, 2026, with PlayStation and Xbox rolling out in the coming months.
Meanwhile, The Sims Maker Program is a new initiative that allows creators who specialize in custom content to publish officially to The Sims 4 in-game Marketplace. This introduces new ways for them to earn while bringing fresh content to all players around the globe, across every platform, through an officially supported initiative.
Moola is The Sims 4 virtual currency that can be used to make purchases of both Maker Packs and The Sims 4 Kits in the Marketplace. Purchases of Maker Packs support the Makers.
“This is an intentional evolution of a multi-year strategy to support custom content creators, expanding from co-developed Kits to Creator Kits and now The Sims 4 Marketplace and the Maker Program. This has all been thoughtfully built over the past few years to expand the reach and celebrate these incredible creatives.”
Proceed to the official announcement blog to learn more about the new systems.
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